Interactive Storytelling • Walkabout Characters •
Sustainable Entertainment UK & Ireland
Play Make‑Believe is a street theatre and event entertainment company specialising in immersive walkabout characters and interactive storytelling for festivals, councils, family events, and corporate activations across the UK and Ireland. Founded by theatre‑maker and performer Louise Conaghan, we bring magic to public spaces through high‑quality performance, visual spectacle, and meaningful connection.
💫 What Makes Us Different?
Unforgettable Characters: From the curious Eithne The Adventurer to the ancient power of The Morrigan, our performers don’t just dress up — they transform spaces.
Professional, Reliable, Experienced: With over 15 years of live event experience, founder Louise leads a trusted team of professional actors who are as good offstage as they are on it.
Sustainably Created: All our costumes and props are made using upcycled, recycled, and repurposed materials — built with care, creativity, and a strong visual identity.
Ethically Run: We believe artists should be paid fairly. Every performer is paid properly for their time, rehearsals, and travel.
Customisable & Scalable: Book one character or a whole themed troupe. We work to your brief and your budget, designing bespoke entertainment that fits your event.
🎪 Our Work Includes
Seasonal Walkabout Acts: Mrs Mary Claus, The Brussel Sprouts, Snowball Sprites
Storytelling Performances: Seasonal, Themed or Myth & folklore‑inspired shows for events, schools, and libraries
Themed Festival Characters: DJ Decks & MC Kazoo, Granny Myrtle, The Belles of the Ballfast
Corporate Activations: High‑impact visual characters for launches, exhibitions, and campaigns
Walking Tours for Young Explorers: Join Eithne the Adventurer on interactive, educational walking tours — blending climate awareness, playful tasks, and storytelling to spark curiosity in young minds.
We’ve performed at major events including Glastonbury, Belfast International Festival of Fools and Meta Family Christmas Parties, and collaborate regularly with councils, schools, shopping centres, arts festivals and experiential marketing agencies.
🌱 A Sustainable Ethos
We believe performance should be joyful — not wasteful. That’s why:
- Every costume is designed with reused and repurposed materials.
- Our props and set elements are handmade and modular, built to last.
- We offer low‑impact logistics, encouraging local casting and travel minimisation.
- We prioritise fair pay and respectful working conditions for all artists.
By booking Play Make‑Believe, you're choosing ethical, imaginative, and sustainable entertainment that leaves a lasting impression — for all the right reasons.
📍 Based in Letchworth Garden City — Performing across the UK & Ireland
📧 info@playmake-believe.com
🕊️ Ready to book something brilliant? [View our characters] | [Make an enquiry] Call 0772531961